Problem

Despite high traffic on the pricing page, the website was losing potential leads at a critical decision point.

  • Users would land on the Pricing page, see the plans, and then either close the tab or navigate away without taking action.

  • Even users who reached the Demo Request page often dropped off before submitting the form.

Solution

Introduce targeted exit-intent popups/sliders at key drop-off points to guide hesitant users toward lower-commitment actions:

  1. Pricing Page Exit-Intent Slider:

    • Message: “Not sure where to start? book a demo.”

    • Goal: Capture visitors who were interested but not ready to buy.

  2. Demo Page Exit-Intent Popup:

    • Message: “No time for a demo? Take a tour.”

    • Goal: Provide an easier, no-sign-up-required way for users to explore the product, keeping them engaged.

Implementation

  1. Analyzed drop-off points via MS Clarity heatmaps & recordings.
  2. Identified high-exit zones to trigger popups.
  3. Configured popups/sliders to appear only on exit-intent.
  4. Ensured design was non-intrusive but attention-grabbing.
  5. Measured impact on click-through and conversion rates.

Result

  • Increased demo requests & product tour submissions by 30%.

  • Overall, the intervention recovered a significant portion of leads that would have otherwise been lost.

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